NEELKAMAL philosophy is a progressive, innovative, self-reliant, low cost, service oriented, clean and quality conscious outlook.
In all the activities, purchase, sale, personal development, cleanliness, quality and service NEELKAMAL relies on its basic philosophy to make improvements based on experience continuously.
Importance is given to healthy personal relations in all spheres without compromising on integrity and giving due consideration to the perennial values of commerce and life as such. NEELKAMAL has chosen the path of imbibing the values of the deep rooted traditional philosophy and culture with a modern and scientific outlook with total faith, confidence and optimism.
NEELKAMAL principle policy is healthy relations with integrity and consideration. This has yielded growth, reliability and performance.